Digital Marketing Training in Pune

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Digital Marketing Training in Pune

Our Digital Marketing Training Program is expected to take two months with a total of 18 classes, each class is having three-four hours training. Its majoring covers: Introduction To Digital Marketing Web Development concepts, Content Management, WordPress & Blogging, Brand Marketing & Management, Internet Marketing Etiquettes,Search Engine Optimization and Google Web Analytics. It majorly focuses on concepts building through automated approach.
Lectures: 9 | Duration: 48 hours | Mode of Training: Classroom & Online
Register to confirm your seat. Limited seats are available.


Module 1 - Introduction To Digital Marketing

  • What is Digital Marketing?
  • Need of Digital Marketing
  • Scope of Digital Marketing
  • Trends of Digital Marketing
  • Popular Search Engines
  • Significance of Digital Marketing
  • Preface of Online Marketing
  • How online Marketing Works?
  • Know the Internet
  • What is the Internet & Its Purpose?
  • The Owner of Internet
  • How Digital Marketing Works?
  • Protocols (HTTP/HTTPS/FTP/SMTP)
  • IP Address / DNS Concepts
  • Internet Technologies
  • Websites / Web Portals
  • PPC Cycle (Pay Per Click Cycle)
  • Project Case Studies

Module 2 - Web Development

  • Components of a Website
  • What is a Domain?
  • Purpose of Domain Names and Extensions
  • What is Hosting?
  • What are Protocols?
  • Structure of a Website
  • Different Types of Websites
  • Dynamic Vs Static Website
  • What are Responsive Websites?
  • Consideration Points While Designing a Website
  • What is the difference between a Website and a Blog?
  • What is WordPress Website?
  • How to start your own Website?
  • What are the Web Platforms?
  • What is HTML?
  • Structure of HTML
  • What is the need of a Website?
  • What is Website Navigation?
  • Strategies to Design a Website.
  • Website Layout Customization
  • LIVE Projects
  • Case Studies

Module 3 - Content Management

  • What is Content?
  • Why Content is Important?
  • Understanding Content & Audience
  • Different Types of Content
  • Online Content Ingredients
  • Analyzing Query & Keyword for Content
  • The Right Content Flow
  • Content Generation Methods
  • Online Content Optimization
  • Content Distribution
  • Blogs Optimization Tips
  • Articles Optimization Tips
  • Newsletter Optimization Tips
  • Corporate Collaterals Tips
  • Content for Corporate Communication
  • What is Content Management?
  • Importance of Content Management
  • Content Team Management
  • What is Content Marketing?
  • Content Marketing Objectives
  • Content Marketing Strategies
  • The Art of Acquiring High Quality Leads through Content
  • Content Designing for Various Networks
  • Content Creation Tips
  • Content Management Success Formulas
  • Case Studies

Module 4 - Word Press & Blogging

  • What is Blogging?
  • Importance of Blogging
  • Plan your first Blog
  • How to select your Niche?
  • Free Blogging Platforms
  • Create your first Blog
  • How to choose Best Niche for Blog?
  • Difference between Blog & Website
  • What is CMS?
  • What is WordPress?
  • Create your first Professional Website
  • How to customize WordPress & Blogger Themes?
  • WordPress Tools & Plugins
  • Introduction to Woocommerce
  • Integration of WordPress with Blog
  • How to Monetize your Blog?
  • Overview of Adsense
  • How to Earn from Blogging?
  • How to Become a Successful Blogger?
  • Lead Generation via Blogging
  • How to make your Blog Viral?
  • Blogging Plans & Strategies
  • Google Tools Integration with your Website
  • Effective Blogging Tips
  • Project Case Studies

Module 5 - Brand Marketing & Management

  • What is a Brand?
  • How to Create a Brand?
  • Different Branding Methods
  • Advertising Vs Branding
  • ATL & BTL Activities
  • What is a Logo?
  • Importance of a Logo
  • How to Design a Logo?
  • Product Vs Service Branding
  • Power of Collaterals
  • Profile
  • Proposal
  • Portfolio
  • Invoice
  • Bills
  • SWOT Analysis
  • Approaches
  • Brand & Franchise
  • Creating MIS Funnel
  • Standard Reporting System
  • Brands We Know
  • Project Case Studies

Module 6 - Internet Marketing Etiquettes

  • White Hat
  • Black Hat Overview
  • Doorway Pages
  • Invisible Text
  • Stuffing
  • Cloaking
  • Grey Hat
  • IP & Proxy
  • Blocked & Parked Domains
  • Spamming
  • Cookies Policy
  • Privacy Policy
  • Tools for Creating Privacy Policy
  • Disclaimers
  • What are the Cyber Laws
  • Copyright
  • Internet Do’s and Dont’s
  • Project Case Studies

Module 7 - Search Engine Optimization

  • What is SEO?
  • Why Websites should be Optimized?
  • The Role of SEO
  • How Search Engine Works?
  • What is Page Rank?
  • Alexa / PA / DA
  • How to Get Best ROI?
  • Significance of SEO
  • Keywords Vs Query
  • Google Trends and Insights
  • What is Inbound & Outbound Marketing?
  • White Hat SEO Case Study
  • Black Hat SEO Case Study
  • Grey Hat SEO Case Study

On Page SEO

  • HTML Overview
  • What are Keywords?
  • Types of Keywords
  • Keyword Research
  • Keyword Density & Proximity
  • Website Audit
  • Meta Tag Optimization
  • Body Optimization
  • URL Optimization
  • Canonical Implementation
  • Image Optimization
  • Content Optimization
  • Unique and Duplicate Content
  • Sitemap Generation
  • Competitor Research
  • Case Studies


  • What are Backlinks?
  • Types of Backlinks
  • Understanding Backlink Techniques
  • Submission to Search Engines
  • Directory Submission
  • Articles Submission
  • PR Submission
  • Forum Submission
  • PPT / PDF Submission
  • Classified Submission
  • Quora and Yahoo Answers
  • Social Bookmarking
  • Blog Commenting
  • RSS Submission
  • Important Plugins
  • Case Studies

Premium SEO Tools

  • Keyword Planner Tool
  • Competitor Analysis Tool
  • Content Writing Tool
  • Website Audit Tool
  • Ranking Tool
  • Google Search Console
  • Google Analytics
  • Web Browser Tools

 Google Updates

  • What are Google Updates?
  • Types of Google Updates
  • Why Google Updates are Important?
  • What is Google Penalization?
  • How to Recover from Penalization?

SEO Reports

  • Keyword Ranking Report
  • Off Page Activity Report
  • Audit Report for New Project

Module 8 - Google Web Analytics

  • What is Google Analytics?
  • How to Create an Account?
  • Account Optimization
  • Goal Optimization
  • Funnel Creation
  • Funnel Optimization
  • View Creation
  • Segment Creation
  • Explore the Filters
  • In-depth Knowledge of
  • Acquisition
  • Behavior
  • Conversion
  • GEO Location Optimization
  • Web Analysis
  • How to Track URLs?
  • Advance URL Tracking
  • E-Commerce Analytics
  • Analytics for Emails
  • Google Ads and Analytics Integration
  • Advanced Level Optimization
  • Google Tag Manager
  • Alternative to Google Analytics
  • Project Case Studies


Classroom Sessions

Ethans Pune offers highly professional and advanced training as per the industry need with a special focus on 100% practical and project based program, interactive sessions with Individual focus, online doubt clearing sessions, backup online recorded session, forum access for doubts and questions

Flexi Pass

Eight months free rejoining option within the same branch and same trainer from date of joining. Option available for branch change with minimum charges according to institute’s norms. Special discounts on joining multiple courses and referral bonus can also be availed. Lifetime WhatsApp technical discussion/placement group access.


Hands-on assignments on each topic and modules, trainers provide these assignments according to the student's skill set and project requirements. Assignment duration will be approximately an hour a day. Assignment focuses on real time companies projects. Complementary Study Material with every course.


We are ISO 9001:2015 certified institution. Our certificate is recognized by many top companies. The certificate is provided on an assessment by our industry experts which makes your curriculum vitae, a holistic one and marks an edge on your profile. Increase the weightage of your resume by obtaining a course completion certificate on successful completion of the course and projects.

Real-life Case Studies

Ethans provides multiple use cases on real time projects. It helps students to understand the business requirements, analysis of requirements and challenges on real time implementation. We make them industry ready.

Job Assistance Program

On successfully completing a course with Ethans, you could be eligible for a job assistance program. Under this program we help students to build a perfect resume and optimize online profiles for job calls. Alumni group of 5000+ students help share the opportunities. 3000+ freshers/professionals received jobs in top companies in India or across India with good salary packages.

Digital Marketing Training FAQs

What are the prerequisites for Digital Marketing Training?

Digital Marketing Training doesn’t require any prerequisites. Program starts from the scratch and contains basic foundation concepts at the start.

Who should go for Digital Marketing training?

Any Graduate can learn Digital Marketing. No specific degree or qualification required for this course.

What if I have queries after I complete this course?

You will have access to the technical discussion forum lifetime, which will help you in resolving most of your doubts and queries. Eventually, you can connect with your respective faculty directly, else reach out to the nearest Ethans help desk for further assistance.

Who are the instructors?

Our faculties are all extensively experienced IT Industry experts and real time corporate trainers from renowned MNC’s with marvelous knowledge in the subject matter. In addition to their standard duties of imparting knowledge, faculties also undertake consulting assignments for leading Indian and Multinational Companies that gives practical exposure based on real time scenarios from their world of experience. Ethanians that upskill are able to vividly recall classes even after years. Such is the impact of our remarkable trainers on the students.

Will Ethans be providing any study materials?

Yes, Ofcourse. You will be provided with both, hard copies of the study material upon enrollment and soft copies will be shared by the respective faculties over the cloud during the program.

What types of courses are available at Ethans?

Ethans is a Market leader in Cloud, Automation and Analytics (such as Python, Data Science – Machine Learning, Artificial Intelligence, AWS, Azure, GCP, DevOps, Hadoop, Selenium, Robotics Process Automation, etc.) helps working professionals and freshers in enhancing skills in multiple technologies as per the market demand.

Does Ethans provide Job Assistance?

Yes. Ethans being one of the top notch institutes, has a wide network in the market. We do have collaboration with multiple companies that helped 3000+ freshers to get place and working professionals to switch their domains in top companies across India. On course completion, one becomes eligible for the placement assistance.

Does Ethans provide weekend classes for professionals?

There are multiple institutes which are providing software training courses, but only Ethans offers professional training on various demanding technologies with flexible timings over the weekdays as well as on weekends depending on the requirements of working professionals.

What are the profiles and experiences of trainers at Ethans?

We have a big pool with a strong and renowned team of professionals having extensive expertise in the technology they deliver. Our trainers are quite supportive and render an amicable learning environment which invigorates the student’s growth in an optimistic way. They are all with huge industry and teaching experiences. Some of them hold more than two decades of experience of the same industry.

Do I need to pay the complete fee lump sum or I can have an installment facility too?

We are open for both, lump sum and installments. Best to pay it in one go, but we avail maximum two installments. First installment is to be cleared on the very first day of the class and the second one, within 21 days from the batch commencement date.

The fee which I will pay is refundable or transferable?

No. Fees once paid is non-refundable and non-transferable at any case, as we assure best training quality at Ethans Tech. We do not let go of any of our valuable students and ensure to deliver the quality that meets one’s requirements and is worth it. Each one of you is important to us.

Does Ethans provide free Demo classes before joining a course?

Yes, Obviously. It’s mandatory and your right to know everything regarding our institute before enrolling. We keep on conducting multiple free demo sessions on numerous technologies every week at all the respective branches of Ethans. It gives you awareness, knowledge, makes things crystal clear and also helps one to decide upon the technology he/she wishes to opt for.

What are the facilities and infrastructure at Ethans?

As of now, Ethans has presence at three locations in Pune (Pimple Saudagar/Kharadi/Baner) and in Noida as well. Looking forward to expanding gradually across India with all your support. Ethans has state-of-the-art-infrastructure that accelerates a pleasant and academically vigorous and stimulating environment for the students and the faculty.

Does Ethans provide Online Training?

Yes. Ethans renders Online training too. It’s a virtual and absolutely interactive training by the identical faculties that educate at our different branches with the help of a specific software which is best to intercommunicate online. You will be obtaining uniformly the same study material and assessment in online training as in the classroom. Educating yourself from Ethans Tech either by classroom or online means is the same, as the instructors don’t change. Now, it depends on the students, which mode to prefer based on their comfort levels.

Does Ethans provide facility to repeat the batch?

On enrollment at Ethan’s Tech, you are provided with a flexi pass that avails eight months free re-joining option within the same branch and under the same trainer from the date of enrollment. We also provide online recorded sessions as backups. Options available for branch change with nominal charges as per the norms and regulations of the institute.

Does Ethans provide Institutional Certification after the course?

Yes. Certificate is issued to the respective student, after the course completion and assessment which is valid in multiple companies and apparently, it becomes an edge in your curriculum vitae in order to showcase your skill set.

Does Ethan's conduct training at Corporates?

Yes, we are frequently engaged in corporate training being the market leader with a big pool of corporate trainers having a wide network with collaboration with several top MNC’S that ultimately becomes an add-on for placing our students with such references.

What is the admission procedure at Ethans?

Basically, there are two ways of registering with Ethans Tech, Online and Offline. In terms of Online, you just need to visit the enrollment tab on your website – which will redirect you to the enrollment form, wherein you need to fill all your essential details and proceed further by paying Rs. 2000/- as the registration fees (inclusive of your standard course fees) For Offline admission, you can can contact and visit any of your nearest Ethans branch and carry out the further formalities under the guidance of the team at Ethans Desk.


Our Industry Expert Trainer

We are a team of 10+ Years of Industry Experienced Trainers, who conduct the training with real-time scenarios. The Global Certified Trainers are Excellent in knowledge and highly professionals. The Trainers follow the Project-Based Learning Method in the Interactive sessions.

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